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Nurture Clients

CRM

A CRM that understands real estate. Anniversary touches, listing milestones, sphere segmentation, referral tracking — built around the deals you actually close.

Sphere · 412 contacts

LIVE
412Total contacts
47Hot leads
18Referral partners
Tanaka family · 3yr annivFlow AI queued
Sarah Chen · closed buyerYear-1 touch · this week
Reyes referral · coldAuto-nurture · 90d
Howell · past sellerBirthday · next week
Cooperating agent · XLast touch · 14d ago
Why CRM exists

A CRM that actually does real estate.

The Problem

Every "real estate CRM" isn't one.

The major "real estate CRMs" on the market today are contact databases with a teal logo. None of them know the difference between a past buyer and a past seller. None of them queue the anniversary touch automatically. None of them understand that a referral partner needs a different cadence than a sphere contact. You end up paying for fields you have to invent meaning for. That's not real estate. That's a generic CRM with a real estate paint job.

Invented fieldsfor a generic CRM in disguise
0 real estate logicin the schema
How TF Solves It

Built for how you actually work.

Every contact has a real estate-native role: past buyer, past seller, current lead, sphere, referral partner, cooperating agent. Each role has its own cadence, its own milestones, its own Flow AI prompts. Closing day auto-queues the year-1 anniversary, the year-2 anniversary, the listing-anniversary touch. Referral partners get the regular touchpoints that keep you top of mind. Cold leads get nurtured without you remembering. The CRM that finally fits the business you actually run.

Real estate-nativeroles, milestones, cadences
Anniversary touchesqueued for life
See it in action

Watch CRM in 1–2 minutes.

A real walkthrough — not a sizzle reel. The actual product, the actual workflow, narrated by an agent who uses it.

What's built in

Everything inside CRM.

  • Roles that fit your business Past buyer, past seller, sphere, referral partner — each one with its own follow-up logic built in.
  • Anniversaries handled for you Closing day, the one-year touch, the two-year touch, the listing anniversary — queued automatically the moment a deal closes.
  • Know your referral partners See who's sending you business, who hasn't in a while, and which deals came from where.
  • Slice your sphere any way Filter by neighborhood, price point, life event, or where they came from.
Plans

Simple pricing. Built for every team.

Every plan starts with 45 days free. Start your trial by October 15 to lock your founding rate for 24 months.

Small Team
2–5 agents
$0 today
Free for 45 days on full Pro
Then $267/mo — your founding rate, locked for 24 months
Your trial runs on full Pro. You will be automatically switched to base when your trial ends, you'll be charged $187/mo.

Team admin, shared pipeline, multi-agent reporting, and brand cohesion.

  • Everything in Small Team Base
  • 1 admin seat included
  • Virtual Staging Pro, Safety Pro, Mileage Pro
  • Priority support
Medium Team
6–10 agents
$0 today
Free for 45 days on full Pro
Then $487/mo — your founding rate, locked for 24 months
Your trial runs on full Pro. You will be automatically switched to base when your trial ends, you'll be charged $377/mo.

More volume, more coordination, more reporting horsepower.

  • Everything in Medium Base
  • 2 admin seats included
  • Virtual Staging Pro, Safety Pro, Mileage Pro
  • Priority support
Large Team
11–15 agents
$0 today
Free for 45 days on full Pro
Then $707/mo — your founding rate, locked for 24 months
Your trial runs on full Pro. You will be automatically switched to base when your trial ends, you'll be charged $557/mo.

Built for high-volume teams. Custom roles, deeper reporting, more seats.

  • Everything in Large Base
  • 3 admin seats included
  • Virtual Staging Pro, Safety Pro, Mileage Pro
  • Priority support

16+ agents?

Brokerage plans are built around your office. Seat counts, admin access and support are quoted individually.

Not included in the free trial.

Request pricing

Founding rate closes October 15

$0 charged today. Card required to start. Cancel anytime before your trial ends and you won't be charged.

Every trial runs on full Pro. Before your trial ends you can choose to convert to Base for your team size instead, or cancel. You keep full Pro access for all 45 days either way.

Founding rate — closes October 15

Your business deserves
an operating system.

Your founding rate locks in for 24 months. Closes October 15, or when we reach 100 members, whichever comes first.

$0 today · Cancel anytime before your trial ends